About Veloro
Three generations in textiles
Veloro is a menswear brand based in Europe. Our family has worked in textile manufacturing since the 1970s, starting with my grandfather in tailoring. My father carried that work on, and in November 2025 I started Veloro as the third generation: classic menswear in merino, cashmere, linen and wool, sold directly to customers across Europe.
From the founder
Why I started Veloro
I grew up around the factory. Watching my grandfather and father work, I learned what makes a garment well made: the fabric, the pattern and the finishing.
Most of the menswear I liked was either expensive because of the name on it or cheap because corners were cut. Veloro sits between the two: good fabrics, classic cuts and fair prices, with no brand tax.
Our pieces are made with suppliers our family has worked with for years, and I'm involved in every stage, from choosing fabrics to answering customer emails.
I started Veloro to make the clothes I wanted to wear myself but coudn't find. I hope they become the ones you reach for most.
- Andrew, founder
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