A New Beginning: The Launch of Veloro

A New Beginning: The Launch of Veloro
Every brand begins with a story — ours begins with a passion for craftsmanship, timeless design, and the quiet beauty of natural fibers.

Veloro was born from a simple idea: to create knitwear and outerwear that feel as good as they look — pieces that balance luxury with ease, and elegance with authenticity. From the very first sketch to the final stitch, every detail has been considered with care.

After over 16 months of perfecting samples, refining designs, and testing materials, we have arrived at a product we are truly proud of — one that embodies our vision of quality, comfort, and timeless style.

Our debut collection is a reflection of that philosophy. Each garment is made from the finest materials — blends of cashmere and extra-fine merino wool chosen for their softness, warmth, and enduring quality. These fibers are brought to life through thoughtful design and expert craftsmanship, resulting in pieces that are made to last, not just for a season, but for years to come.

As we launch Veloro, we invite you to step behind the scenes — to see the people, the process, and the passion that shape every creation. The images from our first photoshoot capture more than just clothing; they capture the beginning of our journey.

This is Veloro — made with intention, inspired by simplicity, and made to endure.